Author : Green Circle Agency
Nearly 90% of Americans on the Internet uses search engines every day. Being visible is no longer an option, it is a necessity to attract potential customers, but only if a website is able to meet the expectations of those seeking information. Reach the top positions in the search results page of a site with outdated or ineffective structured is so useless, or even counterproductive. So before content! Curate your site, the rest is a consequence. For this you have to follow the latest strategies of marketing agency.
SEA (search engine advertising)
The marketing for search engines (Search Engine Advertising) requires preparation and knowledge of the tools to be used for promotion of websites. Actions related to these activities bring results Pay per Click, and then you pay a cost per click or per impression, in the sponsored results. The search engine used most of all is Google. For this we got the Google Ad words Certification. We can activate your online campaigns and advise the best strategy to get a return on the investment made.
SEO search engine optimization
Today's SEO activities do not relate to more elaborate mathematical calculations on inbound links or the repetition of keywords, but put at the center of the user, the person. To obtain a better "organic" search engine rankings, or between the front pages of unpaid search results, the only way is to write original content, update them and offer them in various channels.
We have developed the following strategy of internet marketing agency:
• define the keywords that are relevant to the services you offer
• create a robots.txt file
• elaborate specific meta tags for each page of the site
• create a dynamic sitemap (optimized pages will be added to as they are created) and insert the url of the website in the "Google Sitemap"
• verify the proper use of Heading tags
• verify the names and alt tags of images
• we produce content focused on the most appropriate query
• activate Google Analytics and Google Webmaster Tools to track the customer's site
Activities that can be conducted on a monthly basis:
• articles of manufacture sector and propose them in portals followed
• create profiles and follow Facebook, Twitter, Google+ and Pinterest
• create and follow a YouTube channel
• create and follow a corporate blog
SMO (social media optimization)
The success of Social Media has grown rapidly in recent years. It is therefore necessary to evaluate the presence of your company in social networking or social media such as Facebook, Twitter, Instagram, Myspace etc. We know these communication tools and we offer our support for updating profiles, blogs, images, and video. We can also integrate the mobile world, so users can communicate with you in real time, with one click.
In case your site isn't bookmarked still, it's suggested that you simply employ the social bookmarking service from the SEO marketing agency. This will includes submission to numerous high PR social media websites. After your site is crawled by the search engine bots, it'll be indexed within the internet search engine results. Once your websites is completely indexed, they'll show up on the search result pages.